Vicious Delicious & Yonaka show

The client: Together with the drift crew Vicious Company I host the Vicious Delicious event two times a year that now hosts over 1000 people including drivers, exhibitors and visitors. The event consists of style focused track-drifting and a car show.

My work: My main job is to design poster designs for the event that are scaled for print and online media and other designs used for marketing and organize the car show.

The design: For each year one new poster design is created and made in two different color schemes, one for the spring event and one for the fall event. Merchandise, advertisement material and a frame-design to showcase the drivers on instagram is created connected to both color schemes.

The gothic font used in the logo symbolizes rough and hard driving that the event is about and the Japanese text underneath shows that the event is inspired by the Japanese car scene and their way of driving.